Google has announced its latest update for Adsense users, the update is actually quite useful for users having good traffic on their website as that is what gives more earning from adsense.
There are actually 2 updates. The first one will definitely help in increasing your existing earnings whereas the second update might not interest you or be somewhat helpful.
If you are someone who is active on a Google Adsense account, I am sure you must be aware about fixed ads and responsive ads. If not, so let me just help you understand how it actually appears.
Find below the example of Fixed Banner Ad
So, if you have put the fixed ad code on your web pages it may soon become redundant or become inactive once the update is live.
As we all know, users want mobile friendly experiences as and when a user visits any website. If a user opens a website on his laptop or pc or on mobile, he wants the pages to be device friendly or we can say clutter free. Similarly, Ads which are fixed on web pages have certain limitations for other devices which is an issue of concern. Hence, to cater to this issue, Ads are flexible enough, Google is focusing on responsive ads units which automatically change its shape and sizes irrespective of the device on which it is being accessed.
Now, Let me tell you about the second update which is related to Anchor Ads. What is Anchor Ads? Please find below the second image header showing the Google Anchor Ad Example
Google Anchors ads were previously restricted to mobile devices only, however, Google has experimented this on larger screens or wider screens of laptop and desktop computers and they found good results so it actually performed well. And, according to me Anchor ads are actually less annoying as it gives users quick control to view or hide. Also, users show quick reactions soon after it appears.
To set this up, all you have to do is just Turn On the auto ads feature as shown in the images below: Second image showing Anchor Ads on Desktop View
I hope you find this update helpful, please do share your thought in the comment box below. For any query or suggestion, please do comment below or write to me at [email protected]