13, Feb 2019
Social Media Update
Social Media works on data driven method, it is not based on assumptions. For example, a small business owner market their products using pamphlets, posters and sending in newspaper or circulating at public places or may be putting a big hoarding at crowded place where people often visit so they can see your offer or brand or may be Television ads in case of a big business. Now, there is no data in numbers available to estimate about how many people actually read your pamphlets which you have sent via news paper or circulated in public and how many people actually saw your hoarding. So, there is no such engagement data available, and most important is, your target customer data is not available for which marketing is actually being done. However, Social Media works on every such aspects, and works on target customer, you can target whole country or a small town, or a small colony. It can also target on people age, gender, and their interest, hobbies etc. and gives you clear estimation in numbers.
Every store owner aims to achieve higher revenue. And, to do so Social marketing is utmost need of an hour. Social Media marketing uses different tools and techniques and strategies to get you results, all such strategies are designed well, planned well, and executed with clear objective. A well designed strategy always brings results in term of higher ROAS and lower cost per sale. And, to bring that results, an expert comes in play which examines your overall store performance and designs a well tested marketing plan and execute it with smart strategy.
And, the best part is, it empowers brand value, customer acquisition and long term sustainability.
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