Facebook Marketing has always been rewarding, helping various businesses grow faster. Many startups have now become well-known brands and have established their footprint in India and abroad, all because of Facebook Ads. However, it is important to highlight the fact, that since many businesses have grown rapidly and there are many still growing so the level of competition is also growing though it is natural but having said that Facebook is also working on various other activities as well to safeguard interest of their partners. Facebook has started really hard on content review practices, it is reported that Facebook has collaborated with many well known names in the industry specialized in doing such practices.
Over the past couple of years, Facebook has substantially scaled its investment in safety and security including rapidly growing their content review teams. Actually, they have doubled their team in the last two years, adding thousands of people to these efforts. The majority are people who work full time for their partners and work at sites managed by these partners. They have got partnerships with highly reputable global partners like Accenture, Cognizant, Genpact and others with good standards for their employee care. For context, Accenture, Cognizant, and all their partners work on projects for multiple clients simultaneously. Accenture employs over 450,000 people in over 200 cities globally and Cognizant employs over 280,000 people. These partnerships are important because they allow Facebook to work with established companies who have a core competency in this type of work and who are able to help them ramp with location and language support quickly. They have experience managing large workforces; scaling quickly for new issues and risks, and adapting with Facebook as the risks to their community and product needs change over time. To know more about it, please refer to the link below:
In the years 2020 and 2021, Pre and Post Covid-19 period, businesses that were away from Facebook Marketings and were using Television, News Paper, Magazines, etc have now moved completely to Social media marketing or leveraging both for business branding, promotions, new product launches or existing products promotions.
A few small businesses or eCommerce brands using Facebook Marketing, Instagram Marketing, and Google Advertising effectively for their brands are listed below: